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Fly Delivery

Last-mile delivery app for couriers

UX
UI
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OVERVIEW

Fly Delivery is an APP connects couriers with last-mile small-parcel deliveries from upstream providers like Amazon, Temu, and more, using Fly E-Bike stores as parcel hubs.

MY ROLE

UX/UI Designer: Conducted user testing on the released MVP and redesigned key screens to improve usability and visual consistency.

TIME

Mar 2024, 4 Weeks

MVP Issues

1. Unclear information hierarchy from template-based development

2. Inconsistent visual language and lack of brand identity

3. Poor usability with confusing flows and weak interaction feedback leads to long adaptation time and higher training costs.

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200+ Test Packages

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Redesign Results

  1. Introduced map-based interactions.

  2. Enhanced differentiation of parcels in different statuses, making operations more intuitive.

  3. Refined package tracking features.

  4. Strengthened brand integration.

  5. Refined income tracking features.

Impact

The project was later scrapped due to issues with the business model, and my redesign was never launched.​

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But I showed leaders without technical or design backgrounds realize the importance of having designers involved in the software development process, which earned me the opportunity to participate in the subsequent app projects.

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