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Bihan Li is a full-stack designer with 4 years of experience shaping products, services, and brands in high-growth startups.

FLYE Rebranding Cover

FLYE Rebrand

Evolving from a DTC brand into a platform-based ecosystem

Brand Design
Design System
App Cover.jpg

FLYE-GO

The rental experience for FLYE’s first mobile app

UX
UI
Service Design
Luma Cover.jpg

Luma Capital Consulting

Visual identity for an IPO-focused capital consulting firm.

Brand Identity
Fly Delivery Cover.png

FLY Delivery

Last-mile delivery app for couriers

UX
UI
BunnyMoodCover.jpg

Bunny Mood

A gamified approach to social emotional learning

Game
UX
UI
Narrative Design
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