top of page

Bihan Li is a product and brand designer with 4 years of experience shaping products, services, and brands in fast-paced startups.

FLYE Rebranding Cover

FLYE

A system-level rebranding for NYC’s largest e-bike retailer, aligning a service core for global scale.

Brand Strategy
Brand Identity
App Cover.png

FLYE App

FLYE’s first mobile app designed to unify its fragmented, offline-heavy services into a single, customer-centric digital platform.

UX/UI
Service Design
BunnyMoodCover.jpg

A gamified approach to social emotional learning

Game
UX/UI
Fly Delivery Cover.png

Last-mile delivery app for couriers

UX/UI
bottom of page