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Fly Delivery

Redesign of a last-mile delivery app.

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OVERVIEW

Fly Delivery is an APP connects couriers with last-mile small-parcel deliveries from upstream providers like Amazon, Temu, and more, using Fly E-Bike stores as parcel hubs.

MY ROLE

UX/UI Designer: Conducted user testing on the released MVP and redesigned key screens to improve usability and visual consistency.

TIME

Mar 2024, 4 Weeks

Before: The MVP Issues

1. Unclear information hierarchy from template-based development

2. Inconsistent visual language and lack of brand identity

3. Poor usability with confusing flows and weak interaction feedback leads to long adaptation time and higher training costs.

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200+ Test Packages

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The Redesign Results

  1. Introduced map-based interactions.

  2. Enhanced differentiation of parcels in different statuses, making operations more intuitive.

  3. Refined package tracking features.

  4. Strengthened brand integration.

  5. Refined income tracking features.

IMPACT

Stakeholder Trust & Driving Design Culture

Although the project didn’t launch due to a shift in business strategy, the process helped demonstrate the value of UX to a sales- and business-driven organization. It built trust with stakeholders and laid the groundwork for my leadership in later projects.

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