FLYE's Digital Transformation
Led the 0→1 design of FLYE's rental product line, as the first step of the company's post-IPO digital transformation. Redesigned fragmented, offline operations into a unified cross-channel platform spanning the customer App, in-store experience, and internal SaaS, enabling recurring revenue growth and a new asset-light business model.
PROBLEM
Following its 2024 IPO, FLYE(Previous Fly E-Bike) entered a rapid expansion phase that required standardized, scalable operations. Yet its workflows remained fragmented and offline-driven, limiting growth and cross-store consistency. We needed digital transformation — but where to start and how to execute within limited organizational bandwidth?
DETAILS
Team: Solo Product Designer & PM, collaborating with a remote development team
Duration: 2 quarters
Responsibilities: End-to-end design, spanning UX strategy, service design, and UI execution
Cross-functional collaboration: C-Suite Leadership, Finance, Operations, Legal, Engineering.
OUTCOME
A cross-channel, multi-role service ecosystem.
IMPACT
Metric
Before
After
Impact
Per Rent-To-Own Order Proceessing
45min
8min
-82.2%
Per Flex Rental Order Processing
22min
5min
-77.3%
Quarterly
Finance Workload
64hrs
8hrs
-87.5%
Customer Order
Tracking
Phone Call
Real-Time App
Customer Service Workload ↓
Operations Order
Lookup
Manual Excel Search
Real-Time Dashboard
Real-Time Operational Visibility
CASE STUDY SLIDES
A casual game that brings Social-Emotional Learning (SEL) practices to life through playful interaction.
